6.20.15 – The Net, but Neutral


Here’s what went down this week in digital marketing, tech, social media, and business…

  • The Net officially went Neutral – (this is actually a week old, but still v. important) I mainly want to know why in 2015 we’re still calling it “the net,” but other than that this seems like a long time coming (via: CNN money)
  • Strangers get an unlimited level of annoying on Twitter – I have literally never received a message on Twitter that I felt compelled to respond (positively) to or didn’t roll my eyes at, but Twitter for some unknown reason felt it was a good idea to allow unlimited characters for DMs. I suppose the kiddos who actually use Twitter as a social platform and not as a marketing channel might appreciate this, but every Twitter DM I receive is an automated “check out my blog” or “subscribe to my email list” and it makes me hate everyone ever (vie: wired)
  • CEO Swap at Twitter – Unrelated to the DM changes, Twitter also has a temporary CEO after former CEO, Dick Costolo, steps down and hands the reins (for the interim) to co-founder Jack Dorsey. To stay competitive with channels like Facebook, which is slowly quickly positioning itself as the only place you need to go for all your digital needs (messaging has replaced texting for many users, brands can publish content replacing news/media sites, games like Doodle Draw can be played on messenger undoubtedly with the hope of eliminating 3rd party game apps, et al.), Twitter’s new leader is going to have to step up their multi-purpose A-game to retain and gain users, something it’s needed to do for a long time now. (via: AdWeek)
  • FitBit Shares Go Gangbusters – FitBit shares opened at $30.40 last week, 52% above its IPO of $20. The two VC firms, Foundry Group and True Ventures, who made early bets on FitBit profits have commenced Scrooge McDuck style back strokes in their new billion-dollar profits (via: WSJ)
  • Heyocart lets consumers say simply “buy” and then… buy products on FB – “Buy” is the magic word when commenting on a product promoted by Heyocart on Facebook, which would be served well to compete with Pinterest’s new in-channel buying feature. With Heyocart, all consumers need to do is comment “buy” on a product, and voila! they’ve made a purchase directly on Facebook – okay not that simple, but not far off either. This could pose a threat specifically to Amazon’s self-publishers of e-books, as Heyocart provides a more direct relationship with the consumer (Heyocart sellers gain access to buyers’ email addresses for future marketing and upselling) and greater visibility since Facebook is the most widely used phone app – surpassing smartphones’ web browsers by a landslide in most studies (via: Jeff Bullas)
  • Smartphones and Facebook are Users Top Choice for News Consumption – The new report on the world digital news from Oxford’s Reuters Institute for the Study of Journalism found that 41% of respondents, representing 12 countries including the U.S., use Facebook to read and share news during any given week. This is just more evidence that the lines need to blur between brand and media sites, since fewer people will be seeing advertising on media sites (via: Nieman Lab)


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